"Iâve always said we are both a school and a community. Thatâs why, through Anicca Academy OnlineÂŽ, I wanted my students to be able to practise with me anytime, learn through new courses, and stay connected with each other - deepening their sense of belonging to the community.
Hereâs the truth: in 2024, I recorded the videos⌠but I just couldnât find the time to shape and structure all the material! So, even though I already knew them, I reached out to Forget the Office, who finally helped me ground the project with a solid, coherent plan.
Together, we defined the different ways to join the school, chose the platform, assessed costs, created a clear guiding narrative, and brought meaning to the content - always aligned with the schoolâs deeper essence.
Honestly, it was such a relief to work with them.
They supported me every step of the way - from the membership concept and the copy for the video lessons, to the sales pages (design, copy, and strategy), the launch campaign, and the introductory Masterclass.
Their support was key to launching my online school at a very special moment: right before becoming a mother. Thanks to that, I can continue to be present in my studentsâ lives during my maternity leave⌠and beyond.
Today, I have a digital product thatâs alive, automated, and above all - soulful.
A space that generates passive sales and allows my students to access the ancestral practices weâve been sharing for over five years through Anicca AcademyÂŽ, now on a fully accessible online platform via web and mobile app.
Forget the Office helped me bring to life something that had lived as a vision for so long.
Thank you, thank you, thank you!